Multilingual Digital Marketing
In the world of business development and branding, going digital is perhaps all the buzz. So just what is digital marketing and how can we utilize it to grow our businesses?
Internet marketing Defined
Digital marketing could be the advertising and promotion of companies and their brands through digital media channels. Digital media, currently, includes websites, social media marketing, radio, television, mobile and even forms of traditionally non-digital media for example billboards and transit signs. Essentially any marketing media which is delivered electronically is considered online marketing.
This leaves only great shape of person-to-person (P2P) marketing, print advertising and direct marketing away from the digital marketing umbrella. Even then, print ads, unsolicited mail, print directories, billboards and posters are common starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web websites, online directories and text codes, traditional advertising and marketing almost always has a internet marketing connection.
Why the main focus on Digital Media?
The shift to digital media will be driven by marketing agencies, businesses and consumers alike. The ever-increasing demand to exhibit quantifiable results makes going digital a fantasy for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is less difficult to track than traditional marketing media like print advertising.
For companies, many forms of digital advertising are very low cost. Having a website, engaging customers in conversations through social websites and e-mail marketing are inexpensive alternatives to print advertising and unsolicited mail. These digital channels are around for businesses of any size, that assist to even the playing field for start-ups, small businesses and independent consultants seeking home based business.
For consumers, the short pace of life makes digital advertising essential. When consumers are in need of goods and services, gone are the days of thumbing by having a phonebook to find them. Now, we find our mobile devices or visit our computers for answers - so we find them fast.
Using Digital Media to construct Your Business and Brand
Regardless of what size your business is - large or small to medium sized business / enterprise (SMB or SME) - it is possible to effectively market your business through low-cost digital channels. The foundation of your marketing efforts has to be your website. Invest wisely with your website, and be sure which it does the following:
Adequately represents your small business and brand (feel and look, messaging)
Adequately speaks to your target market
Can be found by searchers at the top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects with marketing efforts
It is recommended that you work with a professional website design firm that is skilled in website design and search engine optimization. As your website is the foundation back and forth from which all other digital channels will lead, it should be considered one of your top business investments.
When you have your website complete, another steps would be to launch once a month or bi-monthly e-mail campaigns, and connect with customers via social media marketing. If you are truly over a shoestring budget, these are generally efforts that can be done in-house (by someone with the proper knowledge) or a low cost by another digital marketing agency. Be sure that all of your efforts lead customers to your website where they're able to fully engage with your company, products and services, and choose the channels through which they contact you.
If you're interested in getting aggressive with search engine marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many organisations today rely heavily on being located online to gain new customers. A standard misconception among business people is that simply creating a website means that customers will discover it. Not so. Your site must be built with specific key phrases and phrases, meta data, page content and linking strategies that will help it reach top search engine rank.
Because many key words and phrases have stiff competition for top level search rankings, you will need to supplement your search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click promotional initiatives can be a little daunting, however with a little time, effort and instruction, this too can be accomplished in-house, or for a fair cost through an outside online marketing agency.
Beyond e-mail, social internet marketing and search engine marketing, it is possible to venture into a host of other online marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you select, they should all connect and tie to your foundation - your business website.